LAUNCH Step 4
Present-tense I am... statements that match who you're becoming.
LAUNCHWB · E07LDR · E02
From LAUNCH · LAUNCH Morning Routine · WB · E07 · Purpose & Meaning · LDR · E02 · Leading Yourself First
Identity formula
I am [identity] who [behavior] so that [outcome].
Keep it present tense. Keep it believable enough to act on today.
Write your statement
When to use it
- LAUNCH Step 4
- Habit resets
- After a values clarification